Growth Strategy for Disney+ Hotstar

Growth Strategy for Disney+ Hotstar

Growth Strategies differentiating Disney+ Hotstar from its competitors

Disney+ Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 17 languages, and coverage of every major global sporting event.

Disney+ Hotstar can employee the following strategies to drive massive growth:

Original content

  • Netflix and Amazon Prime have a lot of Original content. And since competitors are also focusing on original content. So, this is very important to build unique value proposition. Creating original content requires a lot of original cost. But if that content becomes viral and people find value in it. Then it generates massive amount of revenue.

Regional content

  • India is a diverse country. With a lot of local languages. And regional shows. So, Disney+Hotstar take advantage of this diversity. And provide a lot of variety on their platform.

Technological innovation

  • Technological innovation is very important to offer superior customer experience. User experience is not affected only by content quality but also by the overall quality of the platform. It is also affected by other factors like quality of streaming, searches and suggestions. And including latest trends like stories etc also has an impact on the user experience.

Focusing on user satisfaction

  • More the user satisfaction, more the members will come back to the next day to watch more. So, Disney+Hotstar also needs to make sure that they show quality content to their users. And keep on updating their platform according to users needs.

Regional partnerships

  • Partnering with set top box companies, cable operators can also drive growth in some areas.